![]() ![]() Keep your infographic simple and focused with data and graphics that are relevant to your audience and core story. ![]() Will they be able to follow the progression of the story? Will they find the information you include useful and informative? Don’t forget that you’re creating this for a specific target audience. Step away from your computer and sketch it out, break out the whiteboard, or shuffle around a bunch of index cards.Īnalyze your initial outline and ask yourself if it has a logical flow? Consider if it has a clear beginning, middle, and end. Before jumping into any fancy design program, take a minute to outline the story. Your infographic’s goal should be the most important element of the project. Take great care in crafting your narrative. Below, we’ve put together the do’s and don’ts of infographics to help you stay on track and ensure your next infographic starts out on the right foot. The possibilities are endless for the direction of an infographic, but as with any marketing tool, you have to start with a solid foundation. While infographics have been around for a number of years, the experts think that they still remain a valuable form of content marketing. Think of them as a nice little present you’re giving to a specific audience to stake your claim to a piece of their hearts and minds. But this is not the time or place for calls-to-action (CTAs) and other sales tactics – this is about relationship building. They can inform, explain, or give directions. Successful infographics are those that have a clear story, are engaging, and are memorable. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |